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TA114 - Bachelor Degree in Business - Marketing Management

About the Course

Students who complete this programme and achieve this award are prepared for gaining positions of responsibility in marketing. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing and ebusiness. Student’s communication and teamwork skills are also fostered and real issues from the world of marketing are addressed and studied.

student_demonstration Students are well prepared for a role on a marketing team. Students may elect to choose PC Business Applications and Advanced Business Computing to develop computing skills in this area. Those who stay on and apply for the Honours Bachelor Degree programme will study marketing issues in greater depth and detail. The European language option – French, German, or Spanish may also be chosen on the programme.
Course Code: TA 114 - Level 7
Bachelor Degree of Business - Marketing
Length of course: 3 years
Follow-on Degrees offered
Honours Bachelor Degree – (1 year)
Recognised in Europe
Membership of the Professional Body
Mature students welcome
Mature applicants (23 years of age) may not be required to meet the minimum entry requirements but may be considered on their merits.
Research opportunities at Postgraduate level

What do I Need?

Entry Requirements for Bachelor Degree:
At least Grade D3 (ordinary level) in five subjects in the Leaving Cert. The subjects must include either English or Irish. Ordinary level Mathematics (Grade D3) is also a requirement.

Recent minimum CAO points: 240
Recent points range for applicants choosing this course: 315 - 240

Career Opportunities

Opportunities exist across a range of industries and services.

Graduate Profiles

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Course Subjects

Select here to view the course subjects and ta114_subjects

What will I study?
Year 1	Year 2	Year 3
Business Communications	Marketing & Business Development	Consumer Behaviour
Financial Accounting	Behavioural Studies	Global Business
Marketing Environment	Economics	Applied Statistics
Business Mathematics	Information Systems Analysis & Design	W.W.W. Design
Fundamentals of Information Systems	Principles of Law	Marketing Communications
Business Administration (Elective)	Organisations in Action (Elective)	Marketing Channel Management (Elective)
Marketing	Business Language (Elective)	Business Language (Elective)
Economics	Trade Show & Event Management (Elective)	P.C. Applications for Decision Support (Elective)
Business Information Systems	Marketing Applications	Services & Business Marketing
E.U. Studies (Elective)	Marketing Finance	Marketing Across Cultures
	Research Methods	Marketing Research Applications
	Marketing Law	E-Business Theory & Practive
	Personal Finance (Elective)	Integrated Marketing Communications
	Customer Relationship Management (Elective)	Retailing Management (Elective)
		Advanced Business Computing (Elective)