home / Full Time Courses / Marketing & Business Computing

TA123 - Honours Bachelor Degree in Business - Marketing Management

About the Course

Students who complete this programme and achieve this award are prepared for gaining positions of responsibility in marketing. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing and e-business. Student’s communication and teamwork skills are also fostered and real issues from the world of marketing are addressed and studied. Students are well prepared for a role on a marketing team.

students_male_female Students may elect to choose PC Business Applications and Advanced Business Computing to develop computing skills in this area. Those who stay on and apply for the Honours Bachelor Degree programme will study marketing issues in greater depth and detail. The European language option – French, German or Spanish may also be chosen on the programme.

Course Code: TA 123 - Level 8
Bachelor Degree of Business (Honours) – Marketing Management
Length of course: 4 years
Recognised in Europe
Membership of the Professional Body
Mature students welcome
Mature applicants (23 years of age) may not be required to meet the minimum entry requirements but may be considered on their merits.
Research opportunities at Postgraduate level

What do I Need?

Entry Requirements for the Honours Bachelor Degree of Business Degree:
Leaving Certificate with a minimum of Grade C3 in two Higher Level subjects, and a minimum of Grade D3 (Ordinary Level) in 4 other subjects in the Leaving Certificate Examination, which must include Mathematics and English or Irish.

Recent minimum CAO points: 240
Recent points range for applicants choosing this course: 375 - 240